Guide: 360° Photography Best Practices for Real Estate

Great 360° photos are the foundation of engaging virtual tours. Whether you're a photographer or an agent capturing your own photos, these best practices will help you get the best results.

Equipment Setup

You don't need expensive professional gear to take excellent 360° photos. A quality 360° camera or smartphone with a 360° app is a good starting point. Key considerations:

• Use a stable tripod to ensure sharp, level shots
• Position the camera at eye level (approximately 5-6 feet)
• Ensure consistent lighting throughout the room
• Avoid strong backlighting that can create glare

Preparation is Key

Before you start shooting, prepare the space:

• Deep clean and declutter
• Stage the space with neutral décor
• Open curtains and turn on all lights
• Remove personal items and pet toys

Capture Sequence

Most properties benefit from 8-12 carefully positioned 360° photos, covering all main rooms and outdoor areas. Prioritize spaces that showcase the property's best features.